Instead of an arbitrary page length and keyword usage count, it provides a target range based on the top-ranking results for your page's keywords. This eliminates some guesswork when creating content. Whatever tools you use, shoot the appropriate word count , not the minimum. Content is always about quality, not quantity. 6. Optimize for mobile Google looks for certain usability characteristics that it considers essential for a good mobile search experience.
These characteristics are therefore important for SEO. They include: button sizes large enough to press; fast page loading speed; limited navigation structure; and others. Since these limitations don't exist on desktop, Google also needed a new spider. Today, Google company employee list index pages and all early spider searches are based on what a search engine would see if they landed on a mobile device. This mobile-first spider has consequences for you. If your website was designed primarily for a desktop computer, the formatting, organization, and even the volume of content on your site may need to change.
Today, searchers see results based on what Google considers a mobile device. Visitors can land on your site and see it on their desktop. But they search for it as if it were a mobile device. Sites that don't support mobile users suffer in search engine rankings. For this reason, you CANNOT afford to ignore mobile. Save yourself: design your site for a mobile device and make it work on a desktop computer, not the other way around. (Our mobile SEO and user experience optimization guide can help.)Even if your site is responsive (meaning it automatically resizes to fit the size of the visitor's window), perform quality checks often.