How much are they already spending in this transaction? If your upsell causes sticker shock, it’s less likely to be accepted. As a rule of thumb, your upsell should cost 15-30% of the base order value. SETTING UP YOUR DIGITAL UPSELL FLOWS You've chosen a platform, set a price, and your digital products are ready to sell. ready! Once again, whether your digital products are hosted within Podia or elsewhere, we'll show you how to set up these flows within Shopify, so you can integrate them right alongside your physical products.
Timing is critical when upselling customers. The most effective times to upsell a customer are: When they are checking out. Your customer is ready to complete their purchase, and add-on products are an easy sell when they're already prepared to buy. Immediately Telemarketing list after purchase. Suggesting related products in your order confirmation email or automatically sending additional emails after purchase increase your odds of conversion. To get a proven email template you can use to pitch your upsell immediately after purchase, click the button below.
Digital Upsell Email Template If you host your digital downloads within Shopify, use a plugin like Bold Product Upsell to create an upsell or cross-sell offer that's automatically shown to customers on the checkout page. When Cathryn and Allen hit the “Launch” button on their “SELF Journal” Kickstarter campaign, they were confident it would be big. 28 hours later it hit their funding goal of $15,000, and it earned $322,695 from 6,531 backers during the campaign. Screenshot of SELF Journal Kickstarter campaign results How? Well, they didn’t just launch and hope for the best.