Mar 30, 2022
In Welcome to the Forum
House prices going down? It's a buyers Email List market! Lock in your savings now! Marketing and advertising professionals did something similar with social media marketing. Email List We saw the platforms' rise in popularity and didn't want to get caught in a lurch. The buzz was building behind them, and clients were often demanding Email List us to help them. So -even though Facebook and Twitter were mostly unproven with little to no actual case studies to speak of- Email List many firms told their clients to throw money into the black hole of social. What was the result? The majority of social media campaigns Email List are disasters. I only know of a fraction of companies that continue with any seriousness on social media compared to the rates companies Email List did with traditional advertising or even SEO and non-social digital ads. You see it in the positioning. When digital marketers talk about social media, they discuss Email List it regarding "reach," "exposure," "presence," "awareness." That's code word for "throw Email List your money away." Do an online search of the effectiveness of social media, and you will find the results filled with SEO and social media marketers Email List praising the platforms and the strategies. Real marketers talk about ROI. Impact on sales, and impact on lead generation. You can't pay the rent on brand awareness. I'm saying this as someone who builds brands for a living. And it's not just me saying this.