Apr 12, 2022
In Welcome to the Forum
More and more people are using messaging apps to To get information and shop, businesses need to get ahead of them and sell.” Through the use of chat marketing software (ManyChat), TBS is able to provide automation and tracking that helps TBS maximize ROI for its clients. After evaluating several options, TBS Marketing realized that Click-to-Messenger advertising was the solution it was looking for, which helped create a fun industry mailing list friendly post-ad experience for potential customers. "We're fairly new to delivering conversational ads because we didn't understand the huge opportunity that click-to-Messenger ads could offer," said Trilce, who built the Facebook Messenger experience for the agency. Especially with the rise of digital commerce, Trilce knew TBS needed a new advertising strategy to transition from a standard build and improve visibility of customer data. Static sales funnels are replaced by personalized, interactive sales cycles, saving organizations valuable time and resources.